I would consider that my unique selling point as a photographer is my ability to make my subject in front of my camera look and feel as natural as possible.  How do I do this?  I do this by not rushing a headshot session and making it feel as if my client is being photographed by a long-time friend.

Many other headshot photographers limit the amount of time they spend photographing their clients.  Very often this time is limited to one hour which means that a) the session’s feel rushed and b) not much direction is given to clients in terms of how they should look in front of the camera.  My sessions last around 3 hours which means that my clients do not feel rushed. I defy anyone not to feel nervous about having their headshots taken so why rush a session when having good casting headshots are so important? Taking time also means that I can talk to my clients to get to know how they would like to look, to know what their goals are as performers and to talk about past experiences which may be of use when it comes to the actual photographing part of the session.  When that time comes I will literally direct my clients for every single shot taken by giving them little scenarios to act out in front of the camera, to role-play and to re-enact characters that they have played.  After 10 years experience of using this technique I have found that this vastly helps to take my clients’ mind of the fact that there is a camera pointing in their faces about 1 metre away!  It works every time. Every single client walks away from my session knowing that I have captured a wide range of looks.